• Essential Plan: $79/month annual ($99 monthly) - 30 Content Editors, 200 pages tracked

• Scale Plan: $175/month annual ($219 monthly) - 100 Content Editors, 1000 pages tracked  

• Enterprise Plan: Custom pricing - Unlimited features, white-labeling, API access

• 7-day money-back guarantee on all plans

• 20% savings with annual billing vs monthly

• Add-ons: SERP Analyzer ($17/month on Essential), Rank Tracker ($17/month)

• Surfer AI: $20 per article generation (included in higher plans)

• Industry-leading Content Editor with real-time optimization guidance

• Content Score metric with 0.28 correlation to Google rankings (stronger than competitors)

• 500+ ranking factors analyzed including NLP and entity extraction

• Comprehensive feature suite: AI writing, topical mapping, content audit

• Excellent integrations with Google Docs, WordPress, and content platforms

• Auto-Optimize and Coverage Booster for one-click improvements

• Strong customer support and comprehensive learning resources

• Trusted by 150,000+ content creators and major brands

• Regular feature updates and platform improvements

• User-friendly interface consistently praised by users

• Expensive pricing compared to alternatives like Frase and Scalenut

• Risk of over-optimization and keyword stuffing if blindly following suggestions

• Limited features beyond content optimization (no comprehensive SEO suite)

• SERP Analyzer UI needs improvement and feels cluttered

• No free trial available (only 7-day money-back guarantee)

• AI content generation is expensive at $20 per article

• Usage limits can be restrictive for high-volume content production

• Some irrelevant keyword suggestions that require editorial judgment

• Potential for creating formulaic content that lacks creativity

• Recent price increases have reduced value proposition